C12 Resource Library
Resources for a Great Business
Access proven curriculum and MBA-level educational materials to help your company succeed.
Download some of our resources to help you lead your business with clarity, purpose, and faith at the center of your workplace.
Customer Service
Second Mile Service as the Standard
With a foundation of mission alignment, targeted processes, intentional listening, and ongoing reinforcement and celebration, we are more likely to withstand the inevitable storms of business and keep customers delighted and loyal to our companies. Companies are pouring resources into building strong customer experiences, but we have created a FREE resource to help your company serve others with the “second-mile” standard we are called to.
Organizational Development
Guide to Interviewing & Hiring
Are you hiring on purpose? Money and culture drive a business. Without revenue, there is no business, and without a good culture, the chances of bringing in enough revenue are slim. Success in both of these areas starts with hiring the right people. Curious about the Predictive Hiring Model? Download our FREE guide and work toward a 90% hiring success rate!
Strategic Planning Guide
C12’s Strategic Planning Guide organizes strategic planning into a five-step annual process useful for both novice and veteran planners to maximize strategic planning efforts. The systematic method, exercises, and discussion questions work together to equip Christian business leaders for a one-day or multiday planning retreat with their leadership teams.
Sales & Marketing
Converting Customer Loyalty to Exponential Growth
Customers are 4x more likely to buy after receiving a referral. Do you know how to differentiate yourself from the competition? As we differentiate ourselves in a loud marketplace of companies that overpromise and underperform, customers become enthusiastic referral-generators and form the foundation on which to grow our businesses. Download this FREE e-book and learn how to create customers that create customers.
Pricing On Purpose
Be able to better quantify and communicate the value you offer with the drivers of a successful pricing strategy. With this resource, you will be able to identify common pricing mistakes, align with Biblical wisdom, determine the right margin, and communicate your company’s value more effectively. Download this FREE e-book with enclosed practical solutions and a pricing tool to help you maximize your impact right away.
Assessing and Establishing Market Position
Assumptions about our brand efficacy can lead to empty promises and broken trust…neither of which we can afford in today’s rapidly changing market. This e-book contains the necessary tools for leaders to assume their often overlooked responsibility in market positioning. Determine where your brand stands, what sets you apart, and how to stay relevant today by downloading this FREE resource.